RAILCORP DWELL MANAGEMENT CAMPAIGN

Gotham had the pleasure of working with RailCorp for over 8 years.

For this particular award winning campaign, Gotham was commissioned to conceptualise, design and illustrate a series of station posters to bring awareness and encourage the even distribution of commuters along station platforms in an attempt to help optimise train timetables by speeding up passenger boarding and exiting.

The penguins were used to exemplify the unnecessary crowding on platforms and draw attention to the problems. The campaign won an Award for Marketing Excellence from The Australian Marketing Institute in 2009 and ran for a further 4 years.
RAILCORP DWELL MANAGEMENT CAMPAIGN